Planning - Target audience

The target audience, when planning a magazine is crucial, as if the magazine doesn't appeal to them, then they will not engage, or even take notice of it. When planning something like aspects of magazine, the target audience has to be defined, as different target audiences will want different things.

My target audience is multi sex, and aimed at the younger generation. However there is no impurticular class in which my magazine will appeal to, as I believe that it should be able to be viewed by anyone that enjoys R&B music. I will be taking inserpation from the music magazine 'Vibe', and how they appeal to there target audience.

Planning - price range

A price range on a music magazine can be varied depending on the poularity and how much profit the magazine would like to make also the location of the magazine and where it is beign sold and depending how much people are willing to spend, die to their income. These price can vary from £2.00 to a stagering £11.00. However this would also depend on what the magazine could also offer, such as posters and gifts. On the other hand I do believe that the price, should be available and affordable for my target market. Contrastingly, the magazine would have to make some sort of profit, even if this is small, otherwise if this is not done, there is no vailable income to be able to produce the magazine. Therefore the price that I have decided to use for my magazine is £3.00. I have decided this amount, as it is an easily affordable price for those that are earning some sort of income, but will also cover all costs allowing the magazine to be realisticly priced.

Planning - colour scheme

The colour schemes seen on the left, all work well together.

The first colour scheme is simple by effect with the dull and mysterious colours then with a use of blue which would allow text to be seen clearly. This colour scheme would work brilliantly throughout my magazine, reflecting a part of the R&B industry, by being mysterious and doesn't always tell you everything, but leaves its target audience in suspense for the longest time passable, to create a need for the music. The colour scheme is also multisex allowing the magazine to appeal to more customers.

The second colour scheme, like the first, creates a secretive atmosphere, allowing the bold red to be seen clearly. Like the first it also resembles that of the R&B industry, due to the magazine causing the audience to wounder what will happen next. The colour scheme also enables the magazine to appeal to both genders. However, i do worry that the red may stand out too much.

The third colour scheme does go together, however I am unsure if it would work efficiently through the magazine and wouldn't of created the right look, as it wouldn't exhibit any of the R&B industry.

The last colour scheme, uses bold and bright colours, with a contrasting black and white. Therefore would instantly catch the eye of the target audience, but like the third colour scheme I do not think that it would give the same atmosphere, as the first two colour schemes. On the other hand unlike the third it does reflect part of the R&B industry, as it is eye catching as would draw the audience to the magazine, such as R&B music does. Contrastingly, this colour scheme does not give the effect in which I think is needed.

Overall, I think that I will be using the first colour scheme, due to the points given.

planning - headlin fonts

I knew that the article seen on the front cover would have to simple to allow easy reading to the reader, but also bold to allow the readers eye to fall on the articles, therefore engaging them into the magazine.

I liked the first font as it was bold and therefore eye catching. It was also a simple design, to ensure that the reader would easily be able to read it. The font would also work extremely well with the masthead that had been chosen for the front cover. It also the sort of font which other R&B magazines use on their font cover, therefore instantly telling me that this sort of font works well on a front cover. However, I do think that this font can look quite childish.

The second font was very similar to the first, but was a thinner design. I liked this as like the first would catch the readers eye instantly, due to it being a bold font. Unlike the first due to a slight change in the font, it is not childish, but looks aesthetically pleasing and would look and work well on my front cover.

The third font is completely different to the other font I have chosen. I have chosen this font as I thought it was different and would draw the eye of the reader, as well it for it being bold and it being in upper case. However, after looking again and looking at the masthead font I have chosen, I believe that it will not work well with the rest of my front cover.

The fourth font like the other is bold and eye catching, ensuring that the readers eye will instantly be drawn to the articles within the magazine. However like the third font after putting it with my mast head I do not think that it will work well on my front cover. I also do not think that it reflect the R&B industry which is a great negative toward the font.

Planning - backgound

I knew that i wanted i back background with an effect, as I had inspiration from an issue from 'VIBE', which can be seen on my front cover research. Although I haven't decided what colour scheme i am yet using throughout my magazine . However I do know, that I do not want a plan background, therefore I have decided that I am going to use an effect on the background to create a mysterious atmosphere, which is heard through R&B music.

Although I loved this background as it was unusual and not seen on many music magazines, which would allow my magazine to be original and therefore catch the eye of the reader. However after re looking at the effect, I believe the effect would more suitable for a dance magazine.

The second effect, like the first i had never seen on a music magazine before, therefore would instantly draw the idea of the reader. The effect also reminded me of a speaker. Contrastingly, once the image and all information would be placed onto the front cover the effect would be covered and the effect would not be as influential.

The third effect was simple but effective, as it would draw the readers eye down the page. However I believe that the effect would be too simplistic and would not draw the eye of the reader, therefore would not work effectively, or entice readers into the magazine.

the third front like the third is simple but effective, due the readers eye would be drawn to the image of the front cover instantly, acting like a spot light to the image. This effect would draw people to the magazine, but would also still look good with the image and information added onto the front cover.